Bompas & Parr

A Love Letter to Cupholders — £15

A LOVE LETTER TO CUPHOLDERS

Softback with wipe-clean dust jacket, 203 x 127 mm
Published by Bompas & Parr Editions

'A Love Letter to Cupholders' was written as an ode to the beloved cupholder: a beautifully crafted constant in the life of any vehicle owner.

Throughout this book, we explore the powers that the cupholder yields on all kinds of adventures and long journeys fraught with excitement and emotion, fuelled by forecourt shops, drive-thrus and convenience stores. Featuring exhilarating in-car drinks recipes, cupholder anatomy musings and interviews with industry leaders from the likes of Matthias Junghanns, Head of BMW i Interior Design.

Why now?

It has felt particularly poignant to be writing about cupholders this year. According to What Car? magazine consumer confidence around car-buying has risen steadily over the course of the last year, with recent research revealing that more than one in five potential buyers are looking to purchase within the next month, up from 3.5% the year before. An Autobytel survey from 2001 revealed that 27% of all car buyers would switch brands because of the cupholder. By 2006, the cupholder had become one of the defining factors in car choice (a Wall Street Journal article claimed that 58% of car buyers saw cupholders as somewhat or extremely important when purchasing a car). Arguably its zenith came in 2017, when the Subaru Ascent was launched, quickly gaining iconic status due to its nineteen cupholders. There are plenty of articles about this online, with some claiming that it is entirely possible to fit a grand total of forty-four beverages in and around the Ascent. As we tumble towards a more automated future in sight, in-car entertainment, dining and leisure will play an ever more important role in our lives.

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